Op-Eds published during the campaign

Part of the strategy used by the campaign was to get our message out to local voters through Op-Eds in local media. These helped create conversation on the soda tax. Click on the links below to read the Op-Eds that were published during the campaign:

"Op-ed: Lessons from the war on tobacco: How to beat Big Soda," Berkeleyside, 10/30/14

"Op-ed: Berkeley teachers support Measure D," Berkeleyside, 10/30/14

"Op-ed: Measure D levels the health playing field," Berkeleyside, 10/30/14

"Editorial: Berkeley voters should support soda tax," Oakland Tribune, 10/27/14

"Vote yes on Measure D, no on Big Money in politics," The Daily Cal, 10/20/14

"Op-ed: Berkeley, not Big Soda, knows what’s best for Berkeley," Berkeleyside, 10/14/14

"Op-Ed: Refuse to be confused, Vote Yes on Measure D," Berkeleyside, 10/9/14

"Op-Ed: The goal is health: Measure D brings us closer," Berkeleyside, 10/8/14

"Op-Ed: How Big Soda tried to buy my political soul," Berkeleyside, 10/7/14

"Op-Ed: We trust officials to spend soda tax money wisely," Berkeleyside, 10/1/14

"Opinion: Move to limit and tax soda is the new tobacco fight", SF Examiner, 9/30/14

"Op-Ed: All of us in Berkeley should say yes to Measure D," Berkeleyside, 9/21/14 

"Op-ed: Let's join forces to back a Healthy Berkeley program," Berkeleyside, 4/16/14

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As of January 2017, Berkeley’s soda tax has generated more than $2.5 million for community nutrition & health efforts, including school garden programs.